You won’t believe what the dairy industry did with your tax money

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In the midst of the current global pandemic, the UK dairy industry has launched a new campaign called Milk Your Moments, encouraging people to buy more cows’ milk products. The campaign itself is costing £1 million, but half of that is your taxpayer money, a hand out from the UK government in the form of a Defra grant. During a crisis where charities are struggling to provide food to the most vulnerable people, our taxes are being spent on social media and TV ads shoring up an industry that was failing long before COVID-19. Is the answer really more subsidies and hand-outs, or is there a better way for farmers and taxpayers?



– Share a plant-based milk moment with a friend or family member, or even on your own, by taking a picture with or just of your favourite plant-based milk, and post it to your social media.
– Tag three people who you think should make the switch from dairy!
– Tell them why in your post description.
– Don’t forget to use the #MilkYourMoments hashtag and tag @surgeactivism.

🌱 Download & share our support pack for farmers, designed to help them make the switch to plant-based farming:

▶️ Our ‘Milk, This is Your Moment’ campaign website:


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thank you to will the artist for his amazing work at surge media!

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